HOTSEAT: Interview with Dirty BoxerInterviews

We had a chance to get down and dirty (no pun intended) with Dan Branson, VP Sales of The Dirty Boxer Company.

I remember watching the UFC one day and noticing a green elastic band surrounding a fighter’s waist and since then, wondered what they were. I’m not one to actually observe another man’s waist but I noticed a bit of lettering that stated “Dirty Boxer”. Looked ‘em up on the net and found out that they were a company that specialises in compression shorts. It’s pretty surreal for me to be doing an interview with them now.

Q: First thing’s first, why was it named Dirty Boxer?

A: Our name came from the technique “Dirty Boxing” made famous by Randy “The Natural” Couture and Matt “The Law” Lindland both legends in the sport.

Q: If it wasn’t called Dirty Boxer, what would it be named?

A: Good question. Hmm, never really thought about that. Is Tapout taken?

Q: What makes Dirty Boxer different from other companies?

A: Well our company was founded around our compression shorts, which have a built in cup pocket, eliminating the need for old school jock straps. Jocks tend to move around a lot in a fight so we teamed up with some great fighters and designed a product for fighters by fighters. With our foundation in place we expanded into boxer briefs which have had a huge response at the UFC weigh-ins. To sum it up we’re not just another t-shirt company!

The ever-so famous Dirty Boxer Competition Compression Shorts are available at $29.99 a pair.

Q: What is the driving force behind the company?

A: Dirty Boxer is a great brand. What would you rather wear, Calvin Klein or Dirty Boxer? It’s an easy choice!

Q: What is the funniest/most unique idea you’ve heard or come up with, with regards to a product?

A: Well we have had some hard times; all start ups do. I was frustrated at a particular person who I can’t name and decided to make a Youtube video
about him. I put a pair of Dirty Boxer Compression shorts on a friends head who was wearing a nametag of the person I was frustrated with and said ” Even dickheads need protection” I thought it was pretty funny. But as a slogan we might be pushing our luck!

Q: With regards to sponsoring fighters, what makes a “Dirty Boxer”?

A: Well I love an underdog, always have. But a few of my favorite Dirty Boxers are Brian Bowles, Chael Sonnen and Vlad the Janitor!

Q: Gina Carano. Dirty Girl Boxer. Thoughts?

A: To be honest, I can’t think of anything we would not consider doing with Gina Carano! We would be honored to have her on our team!

Q: If you guys were only to sell ONE product, what would it be?

I would have to say our Compression Shorts because at the end of the day we are not a t-shirt company and want to be known for our functional gear.

Q: Where do you see Dirty Boxer in 5 years?

A: At the top! Look out, Nike.

PURCHASE: Dirty Boxer Products from MMAWarehouse would like to thank Dan from Dirty Boxer for a very fruitful interview. Dirty Boxer products are available at most major online retailers and local locations. For more info, visit

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